Popyoular makes it easier for consumers to find the gems in Telias IPTV video store

We’ve recently gone live with Telia as a new Popyoular for film-partner. This is the first time a partner integrates Popyoular with a set-top box service. The Telia team have done a great job, and in our opinion the live service really shows how the Popyoular platform allows partners to seamlessly blend our information into their service. And importantly, to do so simply, reliably, and with the necessary performance for a really large-scale consumer service.

Here's the full press release in English. The Swedish press release is available here.


Swedish tech start-up makes it easier for consumers to find the gems in Telias IPTV video store
Telia, Sweden's leading communications operator, has integrated the review-based content discovery platform Popyoular in its IPTV-offering

With Popyoular, scores and quotes from massive numbers of editorial movie reviews are automatically connected to the specific selection of movies available in Telias video store. Consumers browsing the store with their remotes quickly and easily see how domestic as well as international movie critics have scored a specific movie. In many cases, short, relevant review quotes are also available.

By integrating Popyoular, Telia makes it easier for consumers to make an informed decision as well as discover new content. Going forward, Telia will also use Popyoular to gather great content from across the catalog and put it within easy remote control reach using toplists, dynamic categories and other functionality available out of the box from the Popyoular API.

- There are thousands of movies in our video store. That’s why we’re always working to make it easier for our customers to find the right movie for the occasion, as quickly as possible. Popyoular is a valuable tool that automatically enriches our service with information that’s important to many of our customers. – Kent Jonsson, Marketing Director, Consumer Services, Telia

- Telias success with their IPTV-offering along with their position as the number one communications player in the region makes it hard for us to overstate the importance of this agreement to our business. We now have an amazing opportunity to prove why we’re so confident in the power of a platform that connects digital content with relevant editorial reviews in order to build curation- and discovery functionality. - Jörgen Eng, MD, Popyoular AB

Popyoular is a technical platform that’s integrated by other services using an API. As of today, more than 150 000 movie and music reviews are available.

Popyoular AB was founded in 2010 in Stockholm, Sweden. As of today, the service is used for movies by SF Anytime across Scandinavia, and for music by the streaming music service WiMP across Scandinavia, by EMI Nordic and by the Norwegian music streaming service beat.no.